The benefits of data cleansing

Wed Oct 08, 2014

The benefits of data cleansing

Customer data is the core of your organisation. It allows you to effectively engage with existing customers and prospects to deliver exactly what they need. Over 80% of organisations believe inaccurate data costs them money.

Here are our key benefits of data cleansing;

Improve customer perception
Accurate data; including the correct spelling of customer names or addresses could help improve customer perception of your brand. By spelling someone’s name wrong or getting their title incorrect could suggest they’re not valued. Likewise, it’s important to keep up with change of address information.

Save money
A database with accurate and consistent records could drastically reduce the amount of undeliverable, returned or delayed mailings.

Reduce complaints
In the UK, millions of pounds are wasted every year through organisations sending mail to deceased individuals. This causes a huge of amount of complaints due to the distress caused. Not only will accurate data reduce complaints, but ensure you’re compliant with the Data Protection Act.

Maximise customer relationships
Data cleansing can ensure you’re targeting the right offer to the right people. Irrelevant offers will often get thrown away, wasting your time and money. Targeting information to a specific audience can again improve customer perception and could increase your ROI.

As customer information is constantly changing and growing, it’s never been so important to ensure your customer data is accurate and up to date. Outsourcing a data cleanse can feel daunting as another company is calling your customers and so you need to use a partner you can trust. KC Contact Centres takes the time to understand your business, its values and its culture so that we become a seamless extension to your business. Our experience and knowledge mean you don’t have to worry about outsourcing – contact us to find out more.

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